Updating a split level

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updating a split level-41

It’s a platform consisting of several key factors: people, communities, videos and, finally, the app that brings them all together.

It's based on the key insight that the allure of virality isn’t in the number of views. It's about you setting a benchmark which someone will try to copy and make better - out of respect or a simple desire for improvement.

This is why we imagined and started working on an app that will enable users to do just that - mimic other people's achievements, moves and ideas, no matter how challenging or wacky they might be.

Then, we will give them a way to show it to the world.

Regular people will have the power to connect to the “viral guy” who set the example, getting a small piece of fame for themselves and, in the process, propelling the original to an even higher level.

This will start as an alternative movement - gathering communities like skateboarders and social experiment vloggers, then moving on to more mainstream topics.However, it will always remain about connecting people through microachievements in their common field of interest.Finally, we believe that an app made for the people should be owned by the people. I'm also somewhat worried about future gamification of ICOs - are we just teaching our kids to become gamblers at an early age?Therefore, we’re also creating the Mimic cryptocurrency and rolling out the ICO. Give them some ETH as their allowance and let them have at it and game their life away hoping to win big.We will invest in the creation of the platform, incentives for thought and example leaders and brand ambassadors, online and offline guerilla marketing and, most importantly, measuring activity details, collecting insights, updating the app and creating additional value for people to stay on the platform. Experts are independently and voluntarily contributing to the community.In short, investment in marketing will not rely solely on conventional marketing channels. If no expert has rated the ICO, only ICO analyzer's results are used.

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