Dating ads and
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Norwegian students have been spurred into so-called "sugar dating" to experience the benefit of luxury and free travel. The picture on the billboard featured a scantily-clad lady in sexy lingerie.
The website has landed in hot water for its controversial, to say the least, advertisement campaign encouraging female students to date rich men for "mutual benefits." The provocative ad has enraged the Norwegian public and drawn a lot of complaints, the Norwegian tabloid daily Verdens Gang reported. At first glance, it seems like a win-win situation between two consenting adults.
"You make an effort to look good and you deserve to be treated accordingly. They also realize that good-looking women ought to be taken shopping and on exotic travels," the website claimed.
The same website described sugar daddies as "wealthy men of position" whose busy life and years of marriage "took the spark and the magic out of their private life." At the same time, an apt disclaimer was placed for potential sugar babies.
"Sugar babies should understand that their sugar daddy is not looking to replace his wife and children, but only looking for a beautiful woman he can spoil, take care and share free time with," the website continued.
Needless to say, the ads sparked a public outcry, and the consumer campaign was reported to the Consumer Ombudsman.
Additionally, the Freethem NGO, which works against human trafficking and sexual exploitation, rang the alarm about the campaign on its Facebook page. We believe the advertisement clearly violates the law and is highly gender-discriminatory.
It seems to be a form of encouragement for purchasing sex, and it's especially bad that it specifically targets young women," Freethem CEO Jeanette Kalmar Frøvik told Verdens Gang.
According to her, the ad implies that women should "earn" their student loans, which is a camouflage for prostitution, which may be an alluring option for vulnerable female students.Tags: Adult Dating, affair dating, sex dating